Sales has always been about having most information. A good gut feeling will get you started but to fully succeed in your business and enable you to do the right decisions, you will need to move away from gut feelings and embrace knowledge driven decisions. The old merchandiser had this at the back of his hand. Today’s complex business structures demand powerful BI tools to update the modern merchandiser with knowledge about his business and his market. The fundamentals have not changed – buy cheap and sell expensive. The challenge of today is to do this for every deal, for every transaction.

Knowledge driven sales

Knowing what has been sold, your volumes and margins, it’s all in your transaction data. When starting this kind of project you might not know the methodology that is right for you. You have a general idea, but we know that we will discover new ideas along the way. Finding the right methods for investigation your transactions is the hard part, at least if you use traditional BI. Capana uses the next generation BI tools. Therefore we can offer you a process that is completely different from the traditional method for a BI project. The associative datamodel used by QlikView can easily include new dimensions and datasources as the process evolves. This provides a process that is tailored to help you learn what you are looking for.

Management by KPIs

You know there are a lot of opportunities lying in your data. We supply not only a tool to discover them, but also a process of discovering what else is there. All retail companies have different data, and all have different KPIs to manage their business. Not only revenue and margins should be visible for each product, also stock cover, m2 density, shrink and so on are other most relevant KPIs that always should be available for the modern merchandiser. So the process discovering the data is the key, presenting the business’ most critical KPIs to all the organisation for every merchandise in the store and moving from gut feelings to risk free knowledge driven sales.

Retail is detail

No two socks sell the same, and if you want to know why, you need the ability to drill down to those socks, and then toss the dimensions around. Until you discover the full picture. Selling time, cashier, store, employee, brand, category, location and so on, are all dimensions that you need to understand your sales performance. And without the ability to twist and turn them, in what ever way you like you will never learn the whole truth. Capana uses the next generation BI tools with In-RAM technologies and can handle millions and millions of product transactions.