MediaIt is no secret that the media industry is under financial pressure primarily because of the changing behavior of the young generation and the upcoming of new advertising channels.

The youngsters use internet as the prime information channel and have become users rather than subscribers and on the advertising side newspapers are challenged by new channels such as Google and Facebook.  And finally the news providers have to adapt to new distribution platforms such as Ipad’s and Iphones.

Challenges

All of these “disasters” doesn’t happen overnight but the market is getting tough and demands newspapers to:

  • Change their distribution and sales channels
  • Change their product portfolio and find ways to get paid for internet content
  • Change their IT systems to support these new product portfolios, payments methods, distribution and sales channels.

.. and of course this tough market also means focus on every penny both when it comes to cost and revenue.

What can Capana do?

Capana have for the last 7 years provided media companies with software and services that supports this transformation of business.  Based on our customer feedback the reasons for our success in the media industry is our business understanding and IT delivery skills.

Based on our business understanding Capana has provided media houses with various advisory services related to business organization and IT – from top level planning of the future IT platform of tomorrow to IT contract negotiations and IT cost optimization.

SalesTrack

We have provided media houses in Scandinavia with the Business Analysis tool SalesTrack to track and optimize the sales of advertising and subscriptions across channels. Today SalesTrack is the most advanced Sales analysis platform in the market and it is used by more than 100 newspapers this minute.

The future

Coming from the Telco industry Capana have with success provided software that supports subscriptions, complex revenue streams and business to business settlement – and it is 100% configurable. In Media “Language” this for example means that our software enables the selling of e-newspapers for a limited time, setting up complex discounting models and handling kickback to 3.party sales channels. Our Telco product CapSettle is a price master and rating engine that today handles more than 30 million transactions pr. Day and can scale up till hundreds of millions of transactions pr. Day. Right now we together with media houses in Scandinavia are doing proof of concept together with a large media house in Scandinavia regarding CapSettle as part of their new IT platform of “tomorrow”.

It is correct that it is tough times in the media business, but it can also be an opportunity where local markets are turned into global ones and where classical distribution and production costs are reduced or even removed.

It is all up to you … and hopefully Capana